Van der Valk continues its expansion in Wallonia

Their strategy is based on setting up locations along major economic corridors: airports, urban centres, business hubs. “We seek a constant balance between travel for business and leisure, to ensure year-round activity,” explains François Breuer, CFO of Van der Valk. The hotel chain has generated 700 jobs in Wallonia.

But Van der Valk’s impact extends beyond the hospitality sector itself. It is what makes the brand unique: in addition to the hotel, they have a restaurant, wellness facilities and venues for events. “Each establishment functions as an economic microcosm, attracting visitors and businesses. Investing in the hotel acts as a catalyst for the local area. Business attracts business. Sometimes, local authorities contact us directly to establish a Van der Valk hotel in their area.”